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The Impact of Coronavirus on the Automotive Industry

Covid-19 and the ensuing lockdown in the UK has understandably changed people's search behaviour. This dashboard is updated daily, and shows the year-on-year percentage change over the last 7 days for the number of Google searches for automotive brands and generic keywords made by the UK public.

How is this sector trending vs last year?

This data is from Google Trends, and shows the average trend for all of the brand & generic keywords that we're tracking in the Automotive sector, shown below.

1001008080606040402020001122334455667788991010111112121313141415151616171718181919202021212222232324242525262627272828292930303131323233333434353536363737383839394040414142424343444445454646474748484949505051515252
2019
2020
Brand searches are down by
-9%
Generic searches are down by
-14%

Which brands are up?

This data is from Google Trends, showing the percentage improvement compared to the same period last year.

Comparing 8–14 May 2022 to 9–15 May 2021

Data last fetched: 22nd May, 2022

Auto ExpressAuto ExpressMiniMiniAlfa RomeoAlfa RomeoKiaKiaHyundaiHyundaiLexusLexusToyotaToyotaHondaHonda707060605050404030302020101000

Which brands are down?

This data is from Google Trends, showing the percentage decrease compared to the same period last year.

Comparing 8–14 May 2022 to 9–15 May 2021

Data last fetched: 22nd May, 2022

What CarWhat CarPorschePorscheTeslaTeslaFiatFiatNissanNissanVauxhallVauxhallBMWBMWMazdaMazdaLand RoverLand RoverExchange and MartExchange and MartRenaultRenaultPeugeotPeugeotMotorsMotorsJeepJeepSubaruSubaruJeepJeepCitroenCitroenFordFordParkersParkersAudiAudiVolvoVolvoMercedesMercedescarwowcarwowVWVWTop GearTop GearAutotraderAutotraderMitsubishiMitsubishiSkodaSkoda00-10-10-20-20-30-30-40-40-50-50-60-60-70-70-80-80-90-90-100-100

Which generics are up?

This data is from Google Trends, showing the percentage improvement compared to the same period last year.

Comparing 8–14 May 2022 to 9–15 May 2021

Data last fetched: 22nd May, 2022

second hand motorbi...second hand motorbikessecond hand carssecond hand carsnew cars for salenew cars for salenew carsnew carsused cars for saleused cars for sale181816161414121210108866442200

Which generics are down?

This data is from Google Trends, showing the percentage decrease compared to the same period last year.

Comparing 8–14 May 2022 to 9–15 May 2021

Data last fetched: 22nd May, 2022

cars for salecars for salemotorbikesmotorbikescar dealershipscar dealershipsused carsused carscar dealerscar dealersvans for salevans for salesecond hand vanssecond hand vansmopedsmopedsvan dealershipsvan dealerships00-10-10-20-20-30-30-40-40-50-50-60-60-70-70-80-80-90-90-100-100
If you'd like a custom version of this report for your business, get in touch: hello@propellernet.co.uk.