The Impact of Coronavirus on the Beauty Industry

Covid-19 and the ensuing lockdown in the UK has understandably changed people's search behaviour. This dashboard is updated daily, and shows the year-on-year percentage change over the last 7 days for the number of Google searches for beauty brands and generic keywords made by the UK public.

How is this sector trending vs last year?

This data is from Google Trends, and shows the average trend for all of the brand & generic keywords that we're tracking in the Beauty sector, shown below.

Brand searches are up by
14%
Generic searches are up by
13%

Which brands are up?

This data is from Google Trends, showing the percentage improvement compared to the same period last year.

Comparing 15–21 Nov 2020 to 17–23 Nov 2019

Data last fetched: 28th Nov, 2020

Which brands are down?

This data is from Google Trends, showing the percentage decrease compared to the same period last year.

Comparing 15–21 Nov 2020 to 17–23 Nov 2019

Data last fetched: 28th Nov, 2020

Which generics are up?

This data is from Google Trends, showing the percentage improvement compared to the same period last year.

Comparing 15–21 Nov 2020 to 17–23 Nov 2019

Data last fetched: 28th Nov, 2020

Which generics are down?

This data is from Google Trends, showing the percentage decrease compared to the same period last year.

Comparing 15–21 Nov 2020 to 17–23 Nov 2019

Data last fetched: 28th Nov, 2020

If you'd like a custom version of this report for your business, get in touch: hello@propellernet.co.uk.