The Impact of Coronavirus on Fashion Retailers

Covid-19 and the ensuing lockdown in the UK has understandably changed people's search behaviour. This dashboard is updated daily, and shows the year-on-year percentage change over the last 7 days for the number of Google searches for retail fashion brands and generic keywords made by the UK public.

How is this sector trending vs last year?

This data is from Google Trends, and shows the average trend for all of the brand & generic keywords that we're tracking in the Retail Fashion sector, shown below.

Brand searches are up by

14%

Generic searches are up by

27%

Which brands are up?

This data is from Google Trends, showing the percentage improvement compared to the same period last year.

Comparing 8–14 May 2022 to 9–15 May 2021

Data last fetched: 22nd May, 2022

Which brands are down?

This data is from Google Trends, showing the percentage decrease compared to the same period last year.

Comparing 8–14 May 2022 to 9–15 May 2021

Data last fetched: 22nd May, 2022

Which generics are up?

This data is from Google Trends, showing the percentage improvement compared to the same period last year.

Comparing 8–14 May 2022 to 9–15 May 2021

Data last fetched: 22nd May, 2022

Which generics are down?

This data is from Google Trends, showing the percentage decrease compared to the same period last year.

Comparing 8–14 May 2022 to 9–15 May 2021

Data last fetched: 22nd May, 2022

If you'd like a custom version of this report for your business, get in touch: hello@propellernet.co.uk.

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