The Impact of Coronavirus on Fashion Retailers

Covid-19 and the ensuing lockdown in the UK has understandably changed people's search behaviour. This dashboard is updated daily, and shows the year-on-year percentage change over the last 7 days for the number of Google searches for retail fashion brands and generic keywords made by the UK public.

How is this sector trending vs last year?

This data is from Google Trends, and shows the average trend for all of the brand & generic keywords that we're tracking in the Retail Fashion sector, shown below.

Brand searches are down by
-11%
Generic searches are up by
21%

Which brands are up?

This data is from Google Trends, showing the percentage improvement compared to the same period last year.

Comparing 18–24 Jul 2021 to 19–25 Jul 2020

Data last fetched: 30th Jul, 2021

Which brands are down?

This data is from Google Trends, showing the percentage decrease compared to the same period last year.

Comparing 18–24 Jul 2021 to 19–25 Jul 2020

Data last fetched: 30th Jul, 2021

Which generics are up?

This data is from Google Trends, showing the percentage improvement compared to the same period last year.

Comparing 18–24 Jul 2021 to 19–25 Jul 2020

Data last fetched: 30th Jul, 2021

Which generics are down?

This data is from Google Trends, showing the percentage decrease compared to the same period last year.

Comparing 18–24 Jul 2021 to 19–25 Jul 2020

Data last fetched: 30th Jul, 2021

If you'd like a custom version of this report for your business, get in touch: hello@propellernet.co.uk.